China’s Largest Fertilizer Producer Sinofert and IBM Use Mobile to Help Farms Increase Crop Yields

"The FINANCIAL -- Sinofert Holdings Limited, China’s one of the largest fertilizer producers and distributors, has transformed its business with new mobile apps to help hundreds of millions of farmers across the country increase crop yields such as rice, wheat or soybeans, according to IBM.

China’s agriculture and food supply chain is critical for the country’s stability and contribution to global food markets. Therefore, it’s important that farmers avoid disruptions – including access to fertilizer – that could negatively impact production of vital crops.

To continue to grow its business and remain competitive, Sinofert needed a more efficient system to service its massive sales and distribution network. Key to that growth was investing in mobile technologies to help its sales force improve decision making from the field, better anticipate demand, and offer customers more relevant products and services. Sinofert’s network includes 17 branch offices, nearly 1,700 sales outlets, more than 600 transit warehouses and 2,100 distribution centers, according to IBM."

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